Over the next four years, it is anticipated that the global media sector will expand significantly due to the rising usage of digital platforms and the development of new technologies. Its growth will be fueled by a change in consumer behavior as well as the creation of creative marketing plans that let businesses connect with clients in fresh ways. Media companies can reach more prospective customers, raise brand awareness, and boost sales by having a website and marketing plan. A website and marketing tactics can also help to develop consumer relationships and trust, as well as to personalize experiences and create a powerful online presence. Furthermore, having a website and a marketing plan can assist media organizations to remain ahead of the competition by revealing important information about client behavior and preferences. The value of the worldwide media market was $1.7 trillion in 2019 and is predicted to increase to $2.2 trillion by 2023.